Boarding for Breast Cancer’s ( B4BC ) virtual winter campaign, LOVE YOUR PEAKS, kicks off today through April 14. The goal of LOVE YOUR PEAKS is to get everyone outside doing the winter activities they love in support of B4BC’s mission to promote the importance of a healthy, active lifestyle as the best means of breast cancer prevention. Statistics show that 30 minutes of exercise three-to-four days per week can reduce cancer risk by 30-50%. Participants are encouraged to dedicate a day of snowboarding, skiing, snowshoeing, hiking at their nearest participating mountain resort, or going for a walk in their neighborhood to honor a loved one who has battled breast cancer or to celebrate their triumph.

Join us March 6th at Mountain High

1) Scavenger Hunt

2) Touchless Poker Run

  • To participate, guests must donate at least $25 (Does not include lift ticket). Guests receive a BBC Goodie Bag at registration.

3) Season Pass Raffle

LOVE YOUR PEAKS participants can register and fundraise online by joining the team of their local (participating) resort, creating their own team, or participating as individuals where they live, ride, and play. 100% of registration fees and donations benefit B4BC’s education, prevention, and survivorship programs.

Registrants receive a B4BC beanie, neckie, Mountain High lift tickets, Suja Organic products, Sun Bum products, and more when they raise a minimum of $25. The more teams or individuals fundraise, the better the prizing opportunities. Prizes will be awarded to top fundraising individuals and teams throughout the campaign.

Registrants can also participate virtually by posting a photo or video wearing their best pink gear now through April 14 and tagging @b4bc and @sunbum with the hashtag #LoveYourPeaks for a chance to be featured on the B4BC social media channels and to win a B4BC + Sun Bum prize pack.

There is no limit on the number of times participants can enter, but they must be registered to qualify for prize packs. Winners are chosen every Wednesday. Raffle tickets are available for additional opportunities to win sponsor prizes.

B4BC’s athlete ambassadors will also join in the fun to help share the message of LOVE YOUR PEAKS. Athletes include Olympic gold medalists Torah Bright and Jamie Anderson, as well as Elena Hight, Hana Beaman, Mary Rand, Kaitlyn Farrington, Kimmy Fasani, Ty Walker,Katie Jo Myers and Meagen Ethell.

Participating Sponsors: Suja Organic, SunBum, Yeti, The North Face, Vans, Pura Vida, Burton, GoPro, Dakine, Arbor, GNU, Smith, Union, Roxy, Nikita, Von Zipper, 32 Boots, 686, POW Gloves, Coal Headwear, Traeger, Rojo Outerwear, Armada, Enso, Merge4, Blendtec and OvRride.

Social Media Auction: Two Instagram Auctions Feb. 8-22, 2021 and March 22 – April 5, 2021. See official rules @b4bcauction for more details.

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About B4BC : Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates early detection and a healthy, active and sustainable lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivor support programs. 

For interview or photo requests, contact: Vanessa Diaz, vanessa@pipelinepepper.com. For Sponsorship and Auction opportunities, contact: Maggie Gonzalez, maggie@b4bc.org 

B4BC Instagram & B4BC Facebook
Media Folder: http://bit.ly/LoveYourPeaksMedia
Photos & Social Graphics: http://bit.ly/LYP-Images

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