Mountain High’s Express Pass is the latest in ticketing technology and pays for itself in its first use. It is the newest, coolest thing to happen to Southern California skiing and snowboarding in years. And the benefits are available to everyone…not just season pass holders.
Wrightwood, CA – December 12, 2011: The Mountain High Express Pass is the most sophisticated and environmentally-friendly lift ticket in snowsports. This reusable, hard-plastic card can be encoded time and again with almost any Mountain High lift ticket and saves the user both time and money.
The Express Pass can be purchased at any Mountain High ticket window for just $10 and activated online at mthigh.com by entering the pass’s custom key code. With a pre-activated Express Pass guests can skip the ticket lines and go straight to the lifts. The Express Pass also guarantees their reservation in case of a sellout.
Guests save $10 each time they use their Express Pass, non-holiday, so the card pays for itself in the first visit. It opens the holder to exclusive money-saving offers and users receive a FREE adult 8-hour lift ticket after every five visits.
Each Express Pass is tracked through Mountain High’s electronic-access ticketing system so riders can access their personal statistics such days ridden, number of runs, and vertical feet from their smart phone or computer. These stats can then be compared to others and ranked online offering users titles such as “The Most Vertical,” or “The Most Frequent Guest to the Mountain.”
The Express Pass offers hands-free lift access. A tiny RFID (Radio Frequency Identification) chip communicates with the turnstiles and opens the gates automatically as the user approaches. There is no waste with the Express Pass either. Since the card is reusable, guests can feel good about “going green” and reducing the waste created by millions of discarded lift tickets each season.
Change the way you access the mountain with an Express Pass. Never wait in a ticket line again, save $10 each visit, and share your accomplishments with your friends. Only at Mountain High, Southern California’s closest winter resort.
